{"id":11876,"date":"2025-05-21T11:56:08","date_gmt":"2025-05-21T09:56:08","guid":{"rendered":"https:\/\/www.ii40services.com\/servitization\/"},"modified":"2025-05-27T11:48:39","modified_gmt":"2025-05-27T09:48:39","slug":"servitization","status":"publish","type":"page","link":"https:\/\/www.ii40services.com\/en\/servitization\/","title":{"rendered":"SERVITIZATION"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;SERVITIZACION&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(96,181,204,0.19)&#8221; background_image=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/fabricantes_fondo.jpg&#8221; background_position=&#8221;bottom_center&#8221; background_blend=&#8221;multiply&#8221; min_height=&#8221;340px&#8221; min_height_tablet=&#8221;338px&#8221; min_height_phone=&#8221;338px&#8221; min_height_last_edited=&#8221;on|desktop&#8221; 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_builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_center&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;90%&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;5%|0px|0px|0px|false|false&#8221; custom_padding_tablet=&#8221;5%|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;SERVITIZATION&#8221; admin_label=&#8221;SERVITIZACION&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; 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text_font_size_tablet=&#8221;1.8em&#8221; text_font_size_phone=&#8221;1.4em&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Strategy to boost after-sales profitability<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Servitizaci\u00f3n&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;bottom_center&#8221; background_blend=&#8221;multiply&#8221; min_height=&#8221;501px&#8221; custom_margin=&#8221;0px||206px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; top_divider_height_tablet=&#8221;&#8221; top_divider_height_phone=&#8221;&#8221; top_divider_height_last_edited=&#8221;on|tablet&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; bottom_divider_height_tablet=&#8221;118px&#8221; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Titulo: LA PLATAFORMA_&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FF9900&#8243; text_font_size=&#8221;50px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;70px&#8221; text_font_size_phone=&#8221;45px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ff9900;\">WHAT IS SERVITIZATION?_<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitulo: &#8230; a otro nivel&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.57)&#8221; text_font_size=&#8221;25px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;-15px||0px||false|false&#8221; text_font_size_tablet=&#8221;70px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #808080;\"><em>_ to cover After-Sales needs<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;91%&#8221; width_tablet=&#8221;91%&#8221; width_phone=&#8221;91%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;10px||10px|0px|false|false&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;#000000&#8243; border_color_bottom=&#8221;#60B5CC&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Servitizaci\u00f3n para OEMs Industriales &#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#7f7f7f&#8221; text_font_size=&#8221;25px&#8221; text_orientation=&#8221;justified&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||192px||&#8221; custom_padding=&#8221;|0.2%||0.7%|false|false&#8221; text_font_size_tablet=&#8221;22px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; border_color_left=&#8221;#60B5CC&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Servitization represents a key transformation for industrial manufacturers (OEMs) seeking to evolve from a traditional model based on product sales to a more profitable and sustainable model focused on offering integrated services and solutions.<\/p>\n<p>This strategy not only improves competitiveness but also allows companies to maintain stronger relationships with their customers and generate recurring revenue throughout the equipment&#8217;s lifecycle.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; border_color_left=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/servitization.jpg&#8221; 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text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;3em&#8221; text_line_height_phone=&#8221;3em&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; custom_css_free_form=&#8221;li::marker {||  color: #ff9900;||  font-size: 1.2em; ||}||||ul li {||  line-height: 1.8;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A leading aircraft engine manufacturer charges customers based on the engine&#8217;s flying hours, with pricing linked to product availability. The value proposition includes the following services:<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Installation<\/li>\n<li>Monitoring<\/li>\n<li>Maintenance<\/li>\n<li>Repair<\/li>\n<li>Engine removal at end of life<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;SERVITIZATION: XEROX PRINTER&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;91%&#8221; width_tablet=&#8221;91%&#8221; width_phone=&#8221;91%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;22px|auto|25px|auto|false|false&#8221; custom_padding=&#8221;0px|5%|0px|6%|false|false&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; 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text_text_color=&#8221;#7f7f7f&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|137px|0px|0px|false|false&#8221; custom_padding=&#8221;|96px||||&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;3em&#8221; text_line_height_phone=&#8221;3em&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; custom_css_free_form=&#8221;li::marker {||  color: #ff9900;||  font-size: 1.2em; ||}||||ul li {||  line-height: 1.8;||  margin-top: 0.5em;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A leading manufacturer of photocopiers and printing equipment generates 85% of its revenue through services, providing everything the user needs to obtain printed pages:<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>photocopier supply<\/li>\n<li>Printing software<\/li>\n<li>Consumables<\/li>\n<li>Technical support<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/ChatGPT-Image-May-27-2025-at-10_06_28-AM-1.png&#8221; title_text=&#8221;Camion filtrochatgpt&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; transform_translate_linked=&#8221;off&#8221; height=&#8221;250px&#8221; custom_margin=&#8221;11px|0px|0px|-74px|false|false&#8221; custom_margin_tablet=&#8221;35px|0px|0px|-74px|false|false&#8221; custom_margin_phone=&#8221;|||-2px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; filter_saturate=&#8221;63%&#8221; filter_brightness=&#8221;126%&#8221; filter_contrast=&#8221;88%&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0%|false|false&#8221; 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header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; custom_css_free_form=&#8221;li::marker {||  color: #ff9900;||  font-size: 1.2em; ||}||||ul li {||  line-height: 1.8;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A leading truck manufacturer offers maintenance contracts:<\/p>\n<ul>\n<li>Charging a fixed price over the vehicle&#8217;s lifecycle<\/li>\n<li>Also selling fleet management services<\/li>\n<li>Profitability comes from services&#8230;<\/li>\n<li>&#8230; trucks are even sold below manufacturing cost<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;SERVITIZATION: XEROX PRINTER&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;91%&#8221; width_tablet=&#8221;91%&#8221; width_phone=&#8221;91%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;22px|auto|25px|auto|false|false&#8221; custom_padding=&#8221;0px|5%|0px|6%|false|false&#8221; custom_padding_tablet=&#8221;|||0px|false|false&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_width_top=&#8221;1px&#8221; border_color_top=&#8221;#FF9900&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#60B5CC&#8221; text_font_size=&#8221;30px&#8221; custom_margin=&#8221;||-1px|||&#8221; 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custom_margin_last_edited=&#8221;on|phone&#8221; filter_saturate=&#8221;63%&#8221; filter_brightness=&#8221;126%&#8221; filter_contrast=&#8221;88%&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#60B5CC&#8221; text_font_size=&#8221;30px&#8221; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;<em>Guaranteed Availability<\/em>&#8220;<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;&#8230; ventajas para fabricantes &#8230;&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#7f7f7f&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||26px||false|false&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_line_height_tablet=&#8221;3em&#8221; text_line_height_phone=&#8221;3em&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; custom_css_free_form=&#8221;li::marker {||  color: #ff9900;||  font-size: 1.2em; ||}||||ul li {||  line-height: 1.8;||}&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A leading manufacturer of lifting systems has developed an application that is transforming the way its Technical Support Service (TSS):<\/p>\n<ul>\n<li>Interacts with facility managers during an incident<\/li>\n<li>Enables real-time, two-way communication<\/li>\n<li>Enhances the user experience through a more agile, human and effective approach<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;BENEFITS OF SERVITIZATION&#8221; 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text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FF9900&#8243; text_font_size=&#8221;50px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;70px&#8221; text_font_size_phone=&#8221;45px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #ff9900;\">BENEFITS OF SERVITIZATION _\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitulo: &#8230; &#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;rgba(0,0,0,0.57)&#8221; text_font_size=&#8221;25px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;-15px||0px||false|false&#8221; text_font_size_tablet=&#8221;70px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #808080;\"><em>_ benefits of Servitization for Industrial Equipment Manufacturers (OEMs)<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;91%&#8221; width_tablet=&#8221;91%&#8221; width_phone=&#8221;91%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;22px|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px|5%|20px|10%|false|false&#8221; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;|0px||0%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;ventaja 01&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_image=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/gestion-1.png&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Generarion of <u>recurring<\/u> and <u>predictable revenue<\/u><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;ventaja 02&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_image=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/gestion-2.png&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Access to real-time <u>operational data<\/u> to improve products and services<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;ventaja 03&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_image=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/gestion-3.png&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><u>Business<\/u> stability even during periods of low demand for new equipment<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;ventaja 04&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_image=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/gestion-4.png&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Greater customer <u>loyalty<\/u> and retention<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;ventaja 05&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_image=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/gestion-5.png&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><u>Differentiation<\/u> from purely product-based competitors<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;ventaja 05&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; background_image=&#8221;https:\/\/www.ii40services.com\/wp-content\/uploads\/gestion-6.png&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;12px||||false|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#FF9900&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Access to real-time <u>operational data<\/u> to improve products and services<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;BENEFITS OF SERVITIZATION&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;91%&#8221; width_tablet=&#8221;91%&#8221; width_phone=&#8221;91%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto|0px|auto|false|false&#8221; custom_margin_phone=&#8221;50px|0px|0px|0px|false|false&#8221; 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